Apr 11: Role Models

Should celebrities strive to be role models, or should they not be held to a different standard than the average private citizen?

I thoroughly agree that celebrities should be striving to be role models. They are people who are regularly in the media. They’re people who influence others, and people that others look up to. When people like Justin Bieber are off behaving like an idiot, throwing eggs at cars and houses and peeing into mop buckets, apart from being gross and juvenile, all it does is tell the youth that this sort of behaviour is acceptable.

Yes, on the other hand I do agree that they also deserve to have their own privacy, without being subjected to having their entire lives splashed across the pages of gossip mags, but unfortunately, that’s not how the world operates. It’s just something that comes with the territory of celebrity.

I must acknowledge that there are a number of celebrities who do actively go out of their way to ensure that they are good role models – not just to youth, but to men and women. I must say it’s great when celebrities get on board with social campaigns – it helps give more of a presence of the issue within society. It gets people to stop and think ‘Well, if somebody like *insert celebrity name* is supporting this cause, then maybe I should look into it and think about supporting it too…’ and that’s something so incredibly powerful. Campaigns such as R U Ok and NO H8 are great when they involve celebrity endorsement, because it also shows that even celebrities have a soul, and an opinion, and are prepared to stand up and say something in support of what they consider an important social issue.

Granted, the flip side of this is the hideous celebrity endorsement of all kinds of different products and services. Cosmetic companies are perhaps the worst, signing up different famous women for their next campaign, or for them to be the next ‘face’ of the brand…

-Revlon: Emma Stone, Olivia Wilde, Jessica Alba, Jessica Biel

– COVERGIRL: Drew Barrymore, Taylor Swift, Ellen DeGeneres, Rihanna

– M.A.C. VIVA GLAM: Lady Gaga, Nicki Minaj, Fergie, RuPaul, Boy George, Missy Elliott

So yes, whilst companies are more than prepared to throw disgusting amounts of money for celebrity endorsement, and lets face it, I highly doubt they would actually be using the products they’re endorsing… isn’t that what re-gifting is all about??